vivify dark
Contact Us

Data Retention Policy

Purpose, Scope and Users

This policy sets the required retention periods for specified
categories of personal data and sets out the minimum standards to
be applied when destroying certain information within Vivify Ideas
LTD Novi Sad hereinafter referred to as the “Company”. This Policy
applies to all business units, processes and systems in all
countries in which the Company conducts business and has dealings
or other business relationships with third parties. This Policy
applies to all Company officers, directors, employees, agents,
affiliates, contractors, consultants, advisors or service
providers that may collect, process, or have access to data
(including personal data and / or sensitive personal data). It is
the responsibility of all of the above to familiarise themselves
with this Policy and ensure adequate compliance with it. This
policy applies to all information used at the Company. Examples of
documents include:

  • Names, addresses, contact data
  • Hard copy documents
  • Soft copy documents
  • Video and audio
  • Data generated by physical access control systems

Reference Documents

  • EU GDPR 2016/679 (Regulation (EU) 2016/679 of the European
    Parliament and of the Council of 27 April 2016 on the protection
    of natural persons with regard to the processing of personal
    data and on the free movement of such data, and repealing
    Directive 95/46/EC)
  • Law on Protection of Personal Data (“Official Gazette of the
    Republic of Serbia”, 87/2018)
  • Law on Companies (“Official Gazette of the Republic of Serbia”,
    No. 36/2011, 99/2011, 83/2014 – other Law and 5/2015)
  • Personal Data Protection Policy

Retention Rules

Retention General Principle

In the event, for any category of documents not specifically
defined elsewhere in this Policy (and in particular within the
Data Retention Schedule) and unless otherwise mandated differently
by applicable law, the required retention period for such document
will be deemed to be 10 Years from the date of creation of the

Retention General Schedule

Data Protection Officer defines the time period for which the
documents and electronic records should to be retained through the
Data Retention Schedule. As an exemption, retention periods within
Data Retention Schedule can be prolonged in cases such as:

  • Ongoing investigations from Member States authorities, if there
    is a chance records of personal data are needed by the Company
    to prove compliance with any legal requirements; or
  • When exercising legal rights in cases of lawsuits or similar
    court proceeding recognized under local law.

Safeguarding of Data during Retention Period

The possibility that data media used for archiving will wear out
shall be considered. If electronic storage media are chosen, any
procedures and systems ensuring that the information can be
accessed during the retention period (both with respect to the
information carrier and the readability of formats) shall also be
stored in order to safeguard the information against loss as a
result of future technological changes. The responsibility for the
storage falls to IT manager.

Destruction of Data

The Company and its employees should therefore, on a regular
basis, review all data, whether held electronically on their
device or on paper, to decide whether to destroy or delete any
data once the purpose for which those documents were created is no
longer relevant. See Appendix for the retention schedule. Overall
responsibility for the destruction of data falls to IT manager.
Once the decision is made to dispose according to the Retention
Schedule, the data should be deleted, shredded or otherwise
destroyed to a degree equivalent to their value to others and
their level of confidentiality. The method of disposal varies and
is dependent upon the nature of the document. For example, any
documents that contain sensitive or confidential information (and
particularly sensitive personal data) must be disposed of as
confidential waste and be subject to secure electronic deletion;
some expired or superseded contracts may only warrant in-house
shredding. The Document Disposal Schedule section below defines
the mode of disposal. In this context, the employee shall perform
the tasks and assume the responsibilities relevant for the
information destruction in an appropriate way. The specific
deletion or destruction process may be carried out either by an
employee or by an internal or external service provider that IT
manager subcontracts for this purpose. Any applicable general
provisions under relevant data protection laws and the Company’s
Personal Data Protection Policy
shall be complied with. Appropriate controls shall be in place
that prevent the permanent loss of essential information of the
company as a result of malicious or unintentional destruction of
information – these controls are described in information security
policies. IT manager shall fully document and approve the
destruction process. The applicable statutory requirements for the
destruction of information, particularly requirements under
applicable data protection laws, shall be fully observed.

Breach, Enforcement and Compliance

Data Protection Officer has the responsibility to ensure that each
of the Company’s offices complies with this Policy. It is also the
responsibility of the Data Protection Officer to assist any local
office with enquiries from any local data protection or
governmental authority. Any suspicion of a breach of this Policy
must be reported immediately to Data Protection Officer. All
instances of suspected breaches of the Policy shall be
investigated and action taken as appropriate. Failure to comply
with this Policy may result in adverse consequences, including,
but not limited to, loss of customer confidence, litigation and
loss of competitive advantage, financial loss and damage to the
Company’s reputation, personal injury, harm or loss.
Non-compliance with this Policy by permanent, temporary or
contract employees, or any third parties, who have been granted
access to Company premises or information, may therefore result in
disciplinary proceedings or termination of their employment or
contract. Such non-compliance may also lead to legal action
against the parties involved in such activities.

Document Disposal

Routine Disposal Schedule

Records which may be routinely destroyed unless subject to an
on-going legal or regulatory inquiry are as follows:

  • Announcements and notices of day-to-day meetings and other
    events including acceptances and apologies;
  • Requests for ordinary information such as travel directions;
  • Reservations for internal meetings without charges / external
  • Transmission documents such as letters, fax cover sheets, e-mail
    messages, routing slips, compliments slips and similar items
    that accompany documents but do not add any value;
  • Message slips;
  • Superseded address list, distribution lists etc.;
  • Duplicate documents such as CC and FYI copies, unaltered drafts,
    snapshot printouts or extracts from databases and day files;
  • Stock in-house publications which are obsolete or superseded;
  • Trade magazines, vendor catalogues, flyers and newsletters from
    vendors or other external organizations.

In all cases, disposal is subject to any disclosure requirements
which may exist in the context of litigation.

Destruction Method

Level I documents are those that contain information that is of
the highest security and confidentiality and those that include
any personal data. These documents shall be disposed of as
confidential waste (cross-cut shredded and incinerated) and shall
be subject to secure electronic deletion. Disposal of the
documents should include proof of destruction. Level II documents
are proprietary documents that contain confidential information
such as parties’ names, signatures and addresses, or which could
be used by third parties to commit fraud, but which do not contain
any personal data. The documents should be cross-cut shredded and
then placed into locked rubbish bins for collection by an approved
disposal firm, and electronic documents will be subject to secure
electronic deletion. Level III documents are those that do not
contain any confidential information or personal data and are
published Company documents. These should be strip-shredded or
disposed of through a recycling company and include, among other
things, advertisements, catalogues, flyers, and newsletters. These
may be disposed of without an audit trail.

Managing Records Kept on the Basis of this Document

Record name Storage location Person responsible for storage Controls for record protection Retention time
Data Retention Schedule Company’s secure server Data Protection Officer Only authorized persons may access this document Permanently

Validity and document management

This document is valid as of 21st August 2019 The owner of this
document is Data Protection Officer, who must check and, if
necessary, update the document at least once a year.