Top 5 UI/UX Trends to Prepare You For 2020

Another year and another post predicting 2020 UI/UX trends. I know, I know; it can become boring. To prevent you from dozing off, though, I have brought you some design trends that not many people are talking about. Here, you won’t find any mention of color gradients and 3D animations; we all know 4they’re here to stay. 

Instead, I will be talking about AI-powered accessible designs, dynamic UIs, and for-specific-purposes created job titles. Interesting enough? 

Read on.

Temporal Logos

We always want to create logos to last for ages. Longevity, endurance, and timelessness used to be the themes behind logo designs. You wanted your logo to transcend generations and defy old age. But old age is what has finally caught up with the logos. In the digital world, especially, look for brands to increase engagements with their patrons by using logos that go through a change every few years; designs that celebrate important milestones of the brand, and logo systems that keep on updating themselves. 

Temporal logos are all about keeping it fresh, acknowledging achievements, and keeping your audience hooked to their seats for the new update in your logo system. This is what Google, Firefox, DC Comics, and even Hilary Clinton did with their logo systems.

DC comics logo redesign

Image: BPando

DC Comics logo system renders colors to signify its different super-characters.  The purple one represents Joker, blue is for Superman, red-orange for Flash.

Mozila Firefox logos

Image: Mozilla

Google logo design


Temporal logos allow your brand identity to remain constant while adding flexibility in the logo architecture to talk about issues, events, and moments that are important to you as a brand. With temporal logos, it can be done without harming the brand character.

AI-managed Accessibility

For decades, accessibility has been on the back burner of UI/UX design but not anymore. Consider 2020 a year of designing websites with accessibility in the front seat. 

As per an estimate, 8 out of every 100 people who visit your website are color-deficient. Therefore, when you add products with no color labels or ask users to select the correct option based on color only, you add a hurdle to their user experience. In addition to color-vision deficient audiences, accessibility also accounts for people with cognitive and motor impairments which can render a simple online task much more difficult if the website isn’t personalized to their use. 

A great challenge of designing accessible websites, however, has been the lack of immediate knowledge when a new accessibility update is released and updating the website design according to it becomes costly and time-consuming. AI has solved this problem.

Now there are AI-powered accessibility services that let you know if your site is accessibility compliant or no. If it’s a no, it suggests you areas where changes are needed. Similarly, when a new update is released, it modifies the websites accordingly and keeps the site accessible.

Data Visualization with Panache

As data gets bigger, information visualization becomes a focal point in intelligent decision-making.  We want stats, user-behavior reports, and data-driven forecast trends to make informed decisions. But we all know how much attention is paid to those heavy reports in meeting rooms. Therefore, expect data visualization to become dazzling. 

Pictures, animation, mixed-media presentations, and interactive use of colors that communicates the information rapidly is what’ll dominate 2020.

Marion Luttenberger infographic campaign

Marion Luttenberger is one of the designers spearheading this trend. In her infographic series for, she presents important stats in unorthodox and utterly captivating ways. 

If you get bored with reading data, 2020 is bringing you information in pictures. Time to get converted.

Dynamic UI Color Schemes

The UI colors have already changed their shade from the simple greys to more vibrant yellows, reds, and blues. While we expect to see more color in 2020, a related trend that will make its mark this year will be color schemes that will respond to specific user behaviors or environmental changes taking place around the UI. These dynamic color changes can be in response to mouse movement, keyboard strokes, time of the day, or any other variable set by the designer.

These dynamic schemes will make the UI more interactive and user experience more personalized.

UX Writing

UX Writing is a very specific and a very recent job title. It’s tied to the bigger content strategy of the brand and consists of carefully crafting UX copy that carries the brand voice across platforms that matches with your company slogan and brand positioning. It involves collaboration with other teams – design, development, marketing, social media, and others – to create a copy that is efficient at helping users complete tasks, and provide a cohesive brand experience. 

It also involves conducting research and usability testing to measure which set of the copy is more effective. As UX writing becomes a rocketing trend, distinguish yourself by not only being good at communications but having design and development knowledge too so your writing can achieve clarity and precision. 

Your Turn

Let us know which design trends do you see picking up in 2020 and which ones you’d like seeing gain momentum. With the 5G launch just around the corner, it’s an exciting time to be in the industry and make the change happen. As speed issues may become a memory (hopefully), we’re keen to see what the industry does, motion graphics-wise, to make the most of it. 

Author Bio

Phil Eisenberg’s best skills include writing engaging articles, developing content strategies and planning digital marketing campaigns. He likes to play the guitar, and play with his dog while brainstorming ideas for his clients. He works at a local IT firm by day and freelance by night.